News Article

Chester tech firm receives funding to undertake expansion plans

28 April 2020

Maven Capital Partners has led a funding round in Chester-based

Intilery is a customer data platform and real-time decision engine that powers multi-channel campaigns.

The funding, which is undisclosed, will enable Intilery to expand the sales and marketing team and develop its commercial offering.

The Maven VCTs and NPIF-Maven Equity Finance, which forms part of the Northern Powerhouse Investment Fund and is managed by Maven, both invested as part of the transaction.

Intilery’s unique technology designs and enhances customer relationship management (CRM) strategies for businesses across multiple sectors.

Its real-time, omnichannel CRM platform offers its clients a 360-view of its marketing activities, as well as enabling them to visualise and create real-time AI-powered customer journeys.

Key clients include Sykes Cottages, IGO4 Insurance, and The Fragrance Shop.

The UK holds the largest global CRM market share across Europe, a growing sector forecasted to reach around £32.33bn by 2023.

Gareth James, (CEO) and Tom McMillan (CTO) established the business in 2012.

Gareth is an experienced e-commerce and technology architect with a history of senior technology roles at large technology companies in the North West.

Prior to co-founding Intilery with Tom, Gareth was the international IT director and a member of the senior management team at MoneySupermarket and latterly the CIO at Manchester-based The Hut Group.

Read more at: The Business Desk