News Article

Elysian and Management Move for Wholebake

4 August 2021

The parent of gluten-free snacking products brand Wholebake has been acquired from Bridges Fund Management by Elysian Capital in conjunction with management. Founded in 1984, Wholebake has bases in Chester and North Wales.

Its current portfolio includes a variety of product types including weight management, sports nutrition, toddler snacking, healthy indulgence, vegan-friendly, digestive health and mainstream better-for-you brands.

Under the management and leadership of Peter Unsworth (chairman) and Simon Faithfull (chief executive), Wholebake is a snack bar co-manufacturing partner to third-party brands, as well as its own brands Brynmor, Nine and Bounce.

Read more at: Insider Media