News Article

Pour Moi

23 February 2022

A lingerie and swimwear company which has its only physical store in the heart of Chester has seen a 200 per cent spike in lingerie sales during the pandemic, as customers looked to spice up their bedroom attire.

The founder of Pour Moi told the PA news agency he saw customer numbers soar to help sales reach £31 million in the 12 months to the end of September, up 46 per cent, following a 61 per cent jump in the same period in 2019.

Several successive UK lockdowns meant citizens were trapped inside, so demand for nightwear soared.

Read more at: Chester Standard