University of Chester - How To Adapt and Manage Your Facebook Page to Attract More Business

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Online Webinar ,

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Tuesday 11 May 2021 -
Friday 14 May 2021 -
11:30 - 12:30

University of Chester - How To Adapt and Manage Your Facebook Page to Attract More Business


This event is organised by the University of Chester; click here for details of this session and others delivered as part of their Business Growth Programme.

"The workshop is aimed at trading businesses who have an existing Facebook page but are struggling to get engagement on posts, are not achieving business leads, or want to use Facebook more effectively as a digital marketing tool. It will equip you with the skills required to update and manage your Facebook page and will cover content strategy to increase engagement, rank higher on Facebook and attract more business. Throughout the sessions, you will be adapting your page to appeal to your target client group and learning how to interact with potential clients, building rapport and generate positive feedback.

Facebook business pages have been through some significant changes in the last two years, most notably a reduction in business page visibility if posting the wrong type of content. You will be shown how to embrace this, continue to generate leads and increase engagement on posts with some very simple steps.

The workshop will cover:

Defining your target audience
Reviewing the Facebook page to appeal to your ideal client
Settings and tools to help improve visibility and rankings on Facebook
How to use groups to promote Facebook pages and products/services
Creating events and services on the Facebook page
Content planning, structure and scheduling
Managing customer relationships, building trust and growing your followers
By the end of the week you will have an updated Facebook page that will appeal to your ideal client, rank high in the Facebook searches and a clear understanding of how to create engagement with your potential customers."

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