Event

Digital (Marketing) Strategy

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Online Webinar ,

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Monday 20 September 2021 -
Monday 20 September 2021 -
13:00 -

Digital (Marketing) Strategy

Description

As we speed through the second half of the year, fast approaching is the Digital Cheshire programme, a huge and varied range of fully funded digital masterclasses to offer support to local businesses that wish to embrace new ways of working, reach out to new markets and drive digital efficiencies.

Seminar Overview:

By the end of the session workshop delegates will be able to:

1. Understand how to put together a digital marketing strategy for their business

2. Be able to set realistic digital marketing objectives

3. Be able to build personas for their product / service

4. Understand the key digital marketing tactics available to them and the basics of how they can help achieve their business objectives

5. Be able to map the customer journey for their business and identify strategic gaps

6. Know how to set KPIs to monitor whether digital marketing campaigns are on track to deliver the results needed

Content Overview

• Digital Marketing Strategy framework – SOSTAC

• Setting SMART objectives to achieve business success

• Building personas and where to find information

• Overview of key digital marketing tactics using the RACE planning framework (SEO, PPC, Affiliate marketing, online advertising, digital PR, social media marketing, content marketing, landing pages, conversion rate optimisation, A/B testing,

• Mapping the customer journey, marketing automation, email marketing)

• KPIs and evaluating results

• Produce a 90-day action plan

To book please complete an Expression Of Interest form to first check eligibility (due to ERDF funding regulations and rules).  Business can complete the EOI form on the website www.digital-cheshire.co.uk