Event

Build a Digital Empire

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Online Webinar ,

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Thursday 14 October 2021 -
Thursday 14 October 2021 -
-

Build a Digital Empire

Description

As we speed through the second half of the year, fast approaching is the Digital Cheshire programme, a huge and varied range of fully funded digital masterclasses to offer support to local businesses that wish to embrace new ways of working, reach out to new markets and drive digital efficiencies.

Seminar Overview:

By the end of the session workshop delegates will be able to:

1. Understand how branding, marketing and sales work together

2. Know how to conduct a competitor analysis

3. Be able to develop a digital branding strategy for competitive advantage

4. Understand and utilise the psychology behind branding and website design

5. Know what role search marketing plays in customer acquisition

6. Know how to set KPIs to monitor whether digital marketing campaigns are on track to deliver the results needed

Content Overview

• The three foundations of a successful business – branding, marketing and sales

• Conducting a digital competitor analysis

• Digital branding strategy – brand pyramid and perception mapping

• Developing an online value proposition (OVP)

• Content marketing and brand storytelling

• The principles of neuro web design

• The foundations of search engine marketing to acquire new customers

• Evaluating campaigns

To book please complete an Expression Of Interest form to first check eligibility (due to ERDF funding regulations and rules).  Business can complete the EOI form on the website www.digital-cheshire.co.uk