Event

Google Analytics

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Online Webinar ,

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Wednesday 1 December 2021 -
Wednesday 1 December 2021 -
09:00 -

Google Analytics

Description

As we speed through the second half of the year, fast approaching is the Digital Cheshire programme, a huge and varied range of fully funded digital masterclasses to offer support to local businesses that wish to embrace new ways of working, reach out to new markets and drive digital efficiencies.

Seminar Overview:

Using our experience of working with Google Analytics, we’ll start with an overview of the platform for GA3 and show the differences with GA4 as this is key to understanding how different the versions are. We’ll then demonstrate how to use the different tools within, for tracking performance and behaviour on websites and how this can be used to refine content and search engine optimisation.

We’ll also demonstrate how Google Ads and social media ads can be linked into Google Analytics, so businesses can monitor and evaluate the performance of their advertising campaigns. We’ll link this with overall return on investment formulas to demonstrate how to calculate the different metrics and establish the sanity metrics from the vanity metrics.

To book please complete an Expression Of Interest form to first check eligibility (due to ERDF funding regulations and rules).  Business can complete the EOI form on the website www.digital-cheshire.co.uk