Get Online - websites and social media platforms

There's no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped increase exposure, which means that if you aren't using social media to its fullest you're missing out on a huge opportunity.

But getting started can be difficult.  There are many social media platforms out there for everything and everyone.  Of all the social media sites out there, the top ones in terms of monthly active users include Facebook, Twitter, Instagram, LinkedIn and Pinterest.

There are many benefits of using social media:
Improve your customer service offer by providing another platform on which customers can reach out to your business
Identify new leads and prospects who are similar to your best customers
Reach out to new audiences 
Learn more about your customers and potential customer

Start by defining your goals: what content do you need to create; who is your target audience; etc.  Then determine what channels your audience is already using; the point of social media marketing is to put you in contact with potential customers.  There are a number of ways you can go about finding where your potential customer is hanging out online.  You can use social media sites to find this information; with platforms like Facebook, you can actually tell Facebook about your ideal customer and they’ll estimate the audience size for you.  

Lastly, examine the type of content your business typically creates.  Different types of content work better with certain social media platforms, so it’s integral that you consider the type of content you like to create and that works best with your brand.  Instagram, for instance, is all about the pictures, so it may not be the right choice if most of what you create is long-form textual content.  The type of content you create will depend on a number of things, including your industry, your brand, and your target audience, but content types you may focus on include:

Blog posts
Podcasts
Testimonials
User-generated content
Webinars and livestreams
Videos
Photographs

After that pair your goals, audience and content with the right platform.

 

Connecting Cheshire Digital+ Programme

The Connecting Cheshire Digital+ programme is delivering workshops to provide free expert support on digital marketing and technology, including social media and cloud computing, as well as how to optimise their website


Contact the Digital+ team to see if your business is eligible for this support, https://digitalpluscheshire.co.uk/ 

Learn more about the Digital+ programme - http://www.connectingcheshire.org.uk/ 

 

Online Tutorials

There are a number of online tutorials that can help you find out more about getting your business online:

Google provide a number of useful videos:

Build your Free Website

Grow your Business Online

Promote your Business Online

 

Online and Distance Selling

Online and Distance Selling

There are a number of things you need to be mindful of before you start selling online; some additional rules to be aware of.  

Businesses also must provide certain information if you’re selling goods or services through digital TV, by mail order or by phone or text message. This is called distance selling.

Gov.UK - Online and Distance Selling for Businesses 

 

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