Sales & Marketing

Sales and Marketing

Sales and marketing need to work together but are two very different functions and require very different skills.

Sales are obviously about selling your product or service and the key job of marketing is to understand who is your audience and the marketplace and direct the business to the segments/group of customers and channels where the company can profitably compete.

Marketing also needs to convert the market understanding into tools and tactics to attract the market, build (often digital) relationships, and develop leads.  Without sales, marketing efforts run short.  Marketing directs Sales as to where they should be hunting and provides the right tools and materials to use.  If Marketing becomes a sales support function focused only on the now, the future can become lost.

Without marketing sales suffer.

Use the marketing information and guides in the Business Tapas platform to help your business develop and grow.




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