Cheshire Innovation Network: AI Prompt Engineering Masterclass

Unlock the power of generative AI for your business in this free, hands-on masterclass tailored specifically for SMEs.

Whether you're looking to streamline operations, boost your marketing output, or tackle everyday business challenges, this interactive session will show you how to craft effective AI prompts using proven prompt engineering frameworks. You’ll gain practical experience with tools like ChatGPT and learn how to get the best results — fast.

By the end of the workshop, you will:

• Understand the fundamentals of prompt engineering
• Learn to structure prompts that deliver better outcomes
• Discover how AI can support content creation, customer service, idea generation, and more
• Leave with ready-to-use examples that can be applied directly to your business

No technical background is required, just bring your curiosity and a laptop if you have one.

Refreshments will be provided. Spaces are limited, book your free place now to secure your place.

About our speaker - David Edmundson-Bird FRSA CMBE SFHEA

David Edmundson-Bird is Principal Lecturer in Digital Marketing and Faculty Lead for AI at Manchester Met Business School, responsible for developing policy and good practice embedding the use of AI in teaching, research and business engagement. David has worked in senior management roles in the digital sector and consults for SMEs providing training, coaching, and mentoring in strategic marketing, digital marketing practice, and e-commerce development themes. He has delivered Digital and AI practice learning for SMEs as part of the UK Government Help to Grow programme as well as the UKRI-funded Centre for Digital Innovation. He is co-author of editions 7 and 8 of Digital Business & E-commerce Management, published by Pearson.