Event details for Digital Cheshire* Masterclass: Networking: Demystifying AI – Practical Tips and Tricks for SMEs

The Heath Business & Technical Park

09/07/2025
9.30 AM - 12.00 PM

Event description

This session offers small and medium-sized businesses a clear and practical introduction to artificial intelligence (AI), cutting through the jargon to show how AI tools can be used to enhance marketing strategies and streamline operations.

Cover foundational AI knowledge and explore how AI can support your goals without needing deep technical expertise, while also understanding and minimising the associated risks.

AI Today. What AI is (and isn’t), where it’s heading, and why it matters for your business.
A look at the strengths, weaknesses, opportunities, and threats of AI for SMEs. Including risk areas like data bias, hallucinations, and over-reliance.
AI and the Algorithm. How AI-generated content interacts with search engines and social platforms, and how to stay on the right side of the algorithm.

Event location

Runcorn, WA7 4QX

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