Fragrance and lifestyle manufacturer eyes international growth with NPIF II funding

A family-run fragrance and lifestyle manufacturer, which is headquartered in Chester and works with brands such as John Lewis, National Trust and TK Maxx, has secured a six-figure boost which will enable it to invest in future growth.

The Eclectic Lifestyle Company designs and manufactures both WXY and Maegen brands from its site in Chester. Established in 1998, the business was taken over by John and Debra Pattinson in 2012. 

It has since evolved into a family-run company with their children taking prominent roles. 

The loan has been secured from NPIF II – FW Capital Debt Finance, which is managed by FW Capital as part of the Northern Powerhouse Investment Fund II (NPIF II), and will support the business as it eyes expansion into international markets. 

Targets include the US, Australia, Japan, Czech Republic and Poland.

Eclectic Lifestyle Company is forecasting a turnover of £3.5m over the next 12 months, a 50 per cent increase from 2024, and aims to reach £5 million by 2026.

ohn Pattinson, Eclectic Lifestyle Company, said: "We're well underway with our plans to export our products to the US market with the imminent opening of a third-party logistics warehouse in Gloucester City, New Jersey, south of New York. 

"We've also identified four further markets in Australia, Japan, Czech Republic and Poland but had been holding back because we didn’t have the working capital needed to buy stock up front. Without the investment from FW Capital, we wouldn’t be able to do this. We can now accelerate our global growth with confidence.  It’s been great working with Barry Wilson at FW Capital who has spent a lot of time and effort on this and we appreciate all his support."

For the full story, see Insider Media

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