The WHSmith brand has officially disappeared from Northwich's high street as its rebranding following the sale of the business is completed.
Last month the retail chain sold its high street business to Hobbycraft owner Modella Capital in a deal valuing it at £76 million.
Stores across the UK, except those in travel locations such as airports and train stations, are now being rebranded as TGJones.
And now the Northwich store in Witton Street has undergone its rebrand, with the team ready to welcome customers to the new-look shop.
Cluster manager Katy Kent said: "Seeing the new storefront being installed and putting on our TGJones uniforms for the first time has been a great moment.
"We’re excited for what’s ahead, and ready to grow with the new brand and offer our customers an even better experience as TGJones."
The TGJones store will stock the same range of products and offer similar deals and services.
For the full story, see Northwich Guardian