Northwich Rugby Club has secured a new commercial partnership.
The agreement, with Holdcroft Omoda and Jaecoo Northwich, will support teams across all levels and strengthen the club's community links.
Holdcroft will attend selected match days to showcase its latest vehicle range to fans and visitors.
Andy Naylor, chairman of Northwich Rugby Club, said: "We are incredibly grateful to Holdcroft for their support.
"Partnerships like this make a huge difference to our club, enabling us to invest in our teams, facilities, and community.
The partnership is designed to support the club’s continued growth on and off the field and reflects a shared focus on community engagement and innovation.
The company also has a long-standing connection with rugby union.
Former England captain Chris Robshaw is an ambassador for the Jaecoo vehicle range.
Holdcroft Omoda and Jaecoo Northwich said: "Like Northwich RUFC, Holdcroft is passionate about building stronger communities.
"Rugby is a sport we both hold in high regard because it embodies values we live by: teamwork, respect, discipline, and perseverance.
"We believe the lessons learned on the pitch – resilience in the face of challenges, clear communication under pressure, and the ability to work together towards a shared goal – are the same qualities that drive success in business.
For the full story, see Northwich Guardian