Record-breaking Deva Fest generates £3.5m for Cheshire economy

Deva Fest boosted the Cheshire economy by £3.5m this year, as a record-breaking 10,000 festival goers a day attended the four-day event at Cholmondeley Castle.

The 2026 festival included performances from Jessie J, Ronan Keating, James Morrison, Ash, Vengaboys and Symphonic Ibiza. 

More than 50 traders operated across the site, supported by hundreds of staff involved in staging and running the festival.

Organisers say the estimated £3.5m impact came through visitor spending on accommodation, hospitality, transport, retail and local suppliers over the festival period.

Festival founder and director Philip Marston said: "To see around 10,000 people a day enjoying themselves at Cholmondeley Castle was incredibly special. What makes Deva Fest so special is everything that happens around the music as well, from Nintendo showcasing their Switch 2 console to Jaguar Land Rover displaying cars and Harrods Beauty running Charlotte Tilbury masterclasses.

"A successful festival shouldn't just benefit the people inside the gates, it should create opportunities for the community around it too."

For the full story, see Insider Media

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